Tuesday, March 21, 2006

MTV is back in Canada, and better than ever. Today MTV Canada re-launched on former Talktv. It includes MTV, MTV Overdrive, MTVonCTV, and more.

Please read the following for more detail.

On MTV, a newly branded Canadian analog specialty service offering a winning schedule,
infused with lifestyle, talk and documentary programming and anchored by distinct and interactive Canadian series. The channel is immediately available in 6 million Canadian households via all major cable and DTH services;

On MTV Overdrive, a new broadband channel that represents a first-of-its-kind in Canada. The free premium video service harnesses the latest in technology to deliver MTV content to anyone at broadband speeds. On demand are full-length MTV programs, daily MTV News, custom short-form programming, movie and game reviews and much more. In addition to providing MTV-branded content, Overdrive is MTV’s answer to music authenticity in Canada with exclusive MTV music events, artist interviews, live performances and thousands of music videos . Overdrive will live at www.mtv.ca and launches March 21 at 6pm. ET;

On a conventional television platform where newly created MTVonCTV branded blocks of programming will be seen six nights a week across Canada on CTV's conventional stations;

On Mobile, with exclusively produced MTV mobisodes and made for mobile programming for individual carriers and also via cross-carrier mobile distribution, MTV Mobile showcases a range of MTV programs that include video, soundtrack ring-tones, wallpapers and more, all available for download via mobile phones and directly off the mtv.ca website;

On Video on Demand with an extensive line-up of MTV hit programs immediately available;

Through MTV branded live events across Canada and at its historic Toronto-based Masonic Temple Concert Hall.

The MTV brand creates a boon for production in Canada. No less than seven new Canadian series are now in production, six of them hitting the MTV Specialty schedule at launch. It’s a whole new creative outlet for talent and the production community. In all, more than 150 jobs have been created so far. And when the MTV brand launches, people will see one of the most distinctively Canadian brands on the dial, with a comprehensive creative campaign conceived and inspired by various Canadian imagery and artists. Each campaign is infused with tried and true Canadian imagery, turned on its ear with passion, attitude and irreverence in a way that reveals how there is a little MTV in everyone.

Following new and expanded carriage deals with distribution partners Rogers Cable and Bell ExpressVu, MTV confirmed today that its analog specialty service, MTV, will be immediately available in 6 million Canadian households on Day One. In the ensuing months, as MTV works with its other cable and DTH partners, more distribution announcements will be made in an effort to make this valuable television brand available to as many Canadians as possible.

MTV in Canada is a Canadian programmed and managed business wholly owned by CTV Inc., a division of Bell Globemedia Inc. MTV offers a distinctly Canadian interpretation of the MTV brand across multiple platforms, including a revolutionary broadband service, MTV Overdrive, and across an MTV-branded analog specialty service that delivers innovative lifestyle, talk and documentary programming with a commitment to 71 per cent Canadian programming in primetime.


Anonymous Anonymous said...

dude thats also awesome

8:50 PM  

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